About Us
More than a century of transportation solutions
Due to the changing political and social environment in Germany, the Diehl family immigrated to The United States in the 1880s. A family of craftsmen, they founded Diehl and Sons Inc. in 1889, which specialized in manufacturing horse-drawn wagons.
As The turn of the century, transportation needs shifted from horse-drawn wagons to the emerging technology of trucks. The Diehl family adapted to this advancement in technology and began manufacturing truck bodies in 1904. In 1940, they transformed their operation into a full-service truck dealership and began selling and servicing vehicles.
For 23 years, The Diehl family operated a successful truck dealership and were ready to sell their business. In 1963. Bob Austin purchased the dealership from the original Diehl family and took over as the dealer principal.
Mr. Bob Austin brought years of experience and insight to the dealership from working at a major truck manufacturer. In 1970, Diehl & Sons Inc. began offering Mercedes-Benz trucks at the dealership. These vehicles were the first diesel trucks imported and sold in this country. Doug Austin, son of Bob Austin, entered the dealership in 1974 and is currently the dealer principle. In the 1980s several key truck franchises were acquired. In 1985. the dealership took on Isuzu Trucks. Mitsubishi Fuso trucks were introduced to the dealership the very next year. While Freightliner trucks arrived at the dealership in 1989. Western Star was acquired in 2023.
Diehl's Truck World led the industry by introducing the Freightliner Sprinter Van to the United States in 2001. Widely popular in Europe, the Sprinter van was an ideal candidate for the streets of New York.
Diehl is a family-run business and currently has 2 generations working at the dealership. The Austin Family has committed all their efforts to continually grow the business.
For over the past 100 years, Diehl & Sons Inc has provided transportation solutions for the NYC Metropolitan area. Diehl prides itself on being on top of the newest trends and is always up- to date on the latest technologies. Diehl & Sons has clearly withstood the test of time.
Our Purpose, Commitments, and Vision
We exist to keep our customers moving. Diehl's Truck World provides complete transportation solutions through dependable trucks, industry-leading parts support, expert service, and trusted relationships. Guided by disciplined processes, a culture of accountability, and people who take personal ownership of every promise we make, we ensure every mile our customers run is a mile they can count on.
Customer Experience
A truck can be bought anywhere. An experience worth talking about can only be built. Our objective is a customer journey so consistent that a first-time buyer and a twenty-year fleet partner describe us in the same words.
We will map the journey end to end—first inquiry, quote, order, build status, delivery, first service, and long-term ownership—and define the standard at every touchpoint: who responds, how quickly, and what the customer receives.
Communication is the single largest driver of satisfaction in commercial trucking, because downtime is money. Proactive status updates, honest timelines, and a clear point of contact will differentiate us more than any advertisement.
What this commits us to
- Uptime first. Every decision is weighed against its effect on the customer's ability to run.
- Say it, then do it. Commitments are specific, documented, and followed through without reminder.
- Invest in people before process, and in process before promotion.
- Measure honestly, because that is where improvement begins.
- Treat every truck, every repair order, and every phone call as a reflection of the entire dealership.
Vision Statement
To make Diehl's Truck World the benchmark for commercial truck dealerships in the Northeast, where exceptional customer experiences, engaged employees, and operational excellence define who we are, and where the Freightliner, Western Star, and Isuzu brands are represented with unmatched professionalism and pride.
Contact Us
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